A whopping 1 billion people worldwide are connected to the internet, using search engines each and every day to locate a product or services, how easily can your potential customers find you in Google, Yahoo or any other major search engine?
It is just a matter of being found in the right place!
Did you know that 93% of internet users utilize search engines to find and access websites? (Forrester Research)
“36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field.”
Many business owners have paid website designers and developers a lot of money , spending large amounts of time, effort, resource to create their business corporate website, only to find out that their website isn’t doing the most important thing of all - appearing high up in search engine results and bringing in new customers!

SEO Lahore Pakistan Company

An Effective Search Engine Optimization Company must get your site into the first 10 or 20 listings on any Search Engine to generate visitors.
Being easy to find in Google can have a mind-blowing impact on your business. Search engines should be delivering at least 80% of the traffic to your website. You must ensure you’re in the first two pages of the search results, otherwise your website won’t be found.
Establishing a strong presence in top search engines is vital for any size of business.
At SEO Lahore Pakistan, we provide search engine marketing services and solutions that will attract visitors to your website. Unlike other forms of advertising, each day thousands of people are actively seeking online to buy exactly what you sell.
We are specialist in re-working your website so that you appear in the top Google results for your product or service. We perform SEO - search engine optimization. This is the re-working and re-coding of your website so that your search engine results rocket to the top.
SEO Lahore Pakistan can help you make the most of the phenomenal power of the internet by marketing your website on all the major search engines - like Google, Yahoo OR Windows Live.
At SEO Lahore Pakistan we apply proven steps, strategies and techniques to make sure your site is being continually indexed by search engines and improving rankings. No magic, just plain and simple hard work using tried and tested search engine optimization practices.
Search Engine traffic is the essential key to marketing your product. A successful site is one that maintains a steady flow of targeted visitors. Pay Per Click programs are costly and time consuming, producing minimal results.
Our Search Engine Optimization - SEO Lahore Pakistan services are designed to get you top search engine results in all the common search engines like Google, Yahoo and windows Live.
Search Engine Optimization using SEO Lahore Pakistan is important because “55% of all online purchases originate from Search Engines as opposed to only 9% from banners”
Our SEO Lahore Pakistan solutions have created outstanding brand promotion, web site traffic and sales.

SEO Lahore Pakistan Expert Specialists

Search Engine Optimization Specialists (SEO Lahore Pakistan) know that although a Google search will return up to 50 million listings, most prospects will only look at the first page or two. It is incredibly important that your Search Engine Optimization Firm get your site in those first 10 to 20 matches.
SEO Lahore Pakistan ensures a high level of Search Engine Optimization, Website Promotion, Internet Marketing and Search Engine Ranking. We specialize in internet marketing, website optimization, search engine marketing, and other web promotion services so that our clients can effectively achieve their business objectives online and maximize their online presence. We focus our promotion on all major search engines like Google, Yahoo and MSN etc.
SEO is defined, by our Search Engine Optimization SEO Lahore Pakistan Company, as the tool that helps organizations increase profit in the most cost effective and efficient manner. It is important to note that all efforts are targeted towards organic search engine listing. To elaborate, your website will only attract customers who have a real interest and desire for the goods and services that you are offering. Interestingly, our Search Engine Optimization Company only promotes to, and attracts a target market that could be easily and quickly converted into sales.
Our Lahore Pakistan based search engine optimization Firm will double or triple your profits.
At SEO Lahore Pakistan we don’t offer cookie-cutter — one-size-fits all solutions. We invest the time and effort to really get to know you, your business, and your marketing goals. We then recommend the optimal combination of our services, and customize your search engine marketing strategy to match your unique needs, capabilities and business model.
Keeping abreast of the constant changes in search technology and SEO Optimization is vital to driving a steady stream of customers to your site. Search Engine Performance is in the business of maintaining and improving a comprehensive knowledge base and providing you the best Search Engine Marketing Service.
When your site is optimized search engines will be able to more easily recognize and rank your pages according to relevant keyword phrases. This is accomplished by ensuring that your site is content rich with search engine friendly HTML and a positive content relevant linking structure. We make it easy for search engines to find all of your pages and recognize what they are about.
Our SEO Lahore Pakistan Firm helps you position your web site. Please understand that every search engine has different ranking criteria and algorithm. This SEO Firm understands the process requires expertise to achieve long term results and ROI Higher rankings against your competitors, build traffic and gain profitable sales. Our SEO Firm knows the secrets to use and search engine positioning techniques that will rank you higher than your competitors for a long time to come.
We help you maximize returns from your site. Our SEO Lahore Pakistan approach includes optimization and re-optimization of every page of your website for targeted keywords. Use SEO to get better quality customers at a lower cost.
Search engine optimization experience, custom designed analysis software and tireless research places us way ahead of the competition. SEO Lahore Pakistan will guide you down the right path so that you’ll be avoiding the costly pitfalls that are often associated with search engine optimization and Internet Marketing campaigns.

Cost effective Website Designing Lahore Pakistan

We Offer Professional WebSite Design services to a diverse spectrum of International Clients

At SEO Lahore Company, we focus on creating innovative, flexible & cost effective web site design - Internet solutions designed for businesses, organizations, and professionals.

we have a different approach to web site design. We believe that a web site should be easy to find, not just by humans but by search engines also! That’s why all of our web sites are built from the ground up to get excellent search engine placement, be fully accessible and viewable by anyone.

Getting your business online nowadays is essential - whether your business is large or small. Many of the benefits of being online will not be obvious till you see what a website can do for you! Customers from all over the world can see your product or service online straight away, a web site never sleeps - it is open twenty four seven!

We can design and create a professional level website for your business, displaying your products or services to the world!

Web Design and Artwork Creation has been our business for over ten years now. Supported by our traditional and digital artwork skills, a broad knowledge of new media technologies, programming languages and legitimate Search Engine Optimization. Whether you need a web site, e-letter, site upgrade, maintenance contract, graphic design or Flash animation, we will create high quality work for your business within a very efficient timescale!

Get a free quote from Website Design Lahore Pakistan experts

Internet Marketing Lahore and Web Site Promotion using Search Engine optimization

Internet Marketing with the use of Search Engine Optimization can make a significant difference to the
traffic that reaches a website. Achieving a high search engine ranking position is essential to exploit the
opportunities that the Internet provides.Web Site owners can make a significant difference to the number of
visitors finding their website by investing in a well thought out marketing strategy.

Internet marketing is by far the fastest growing advertising method for all companies in
this day and age.The advertising company dealing with internet marketing solutions have to keep themselves
updated daily to keep up with the competition and the pace set by new products being introduced. With your
company being involved in internet marketing promotions you will have seen the rewards of successful internet
marketing strategies and the profits gained by little work once the campaign has been finalised and launched.

I have detailed below the most cost effective forms of internet marketing to advertising your business using
your website.

• Website Marketing via Email Marketing
• Web Marketing With Banners
• Online Marketing via Pay Per Click
• Internet Marketing with Website Design Search Engine Marketing

Website Marketing via Email Marketing

Email marketing is not about the vast amounts of email addresses you can get your hands on. This will
prove extremely costly on your advertising budget and a waste of time carrying out your internet marketing
strategy. Email web marketing is about quality of the data the internet marketing company provides you with
if the email marketing strategy is going to have any hope in being a successful one. Try and promote an email
marketing campaign where you only pay on acquisition (for leads with name and contact details). Cost per
acquisition is the best way to do your internet marketing with emails. You have to ensure that the internet
marketing company is permitted to providing these email addresses for you to contact. You do want to be accused
of spamming. This could end up costing a bundle for your internet marketing if proven to be the case. Email
marketing has been proven to be successful if quality of leads are good but may end up costing quite a bit and a
lot of time spent on email design.

Most businesses now have a profile on the web, so to make your website higher ranked on search engines will determine whether you get the kind of new business returns from the
web that are possible.

Web Marketing With Banners

Carrying out advertising your business with the use of banners when doing your internet marketing is a
risky venture. A website marketing company will be aware that dvertising your banner across
search engines is mainly for branding purposes for you company. You will still get traffic through to your
company website but it will not be as much as sponsored links or Google or Adwords. When advertising your
business with banners the click through rate is approximately once every twenty viewings from the same end user.
So you can just imagine the amount of viewings you will need for large amount of visitors.
Try and get a
deal when you pay on performance only but this will be hard to find. Your most effective form of internet marketing
with banners is get a deal where you are the only banner on the page, the banner is exclusive to you and you are
on every page throughout the search. You will also find an internet marketing agency having the banner at the top
of the frame of all your competitor web sites as well. This is great branding for your company website and will be
a more effective web marketing strategy.
When you are advertising your business with banners and you are not the
only banner on the page your internet marketing returns suddenly slow right down. You will then have to negotiate with
the internet marketing company to pay at the end of each month after the traffic has been delivered.
This way you cannot lose but the impact you will want to make will be of minimal effect. Internet marketing with banners
is still a good way to corner the market if the advertising budget fits the website marketing promotion .

Most businesses now have a profile on the web, so to make your website higher ranked on search engines will determine whether you get the kind of new business returns from the
web that are possible.

Online Marketing via Pay Per Click

Internet marketing Pay Per Click or cost per click is probably one of the most common forms of search engine
marketing available online. You will find that the most common types of Pay Per Click used will be Overture and
Google Pay Per Click campaigns. You will have to bid for the top position which is always the downside as the
need to be above your competition is such a necessity when carrying out internet marketing solutions.

You must be made aware that when doing search engine marketing with sponsored links that you will only receive 2 - 25%
of all the traffic. Over time statistics show that a minimum of 75% of all traffic go to the natural listings. On Google
the first two pages (top 20) are searched frequently with the third page still a decent position for your website to
be situated.
When you use Pay Per Click for your internet marketing you will find that you do at least get quality
traffic to your website but the downside is that you will have spent a small fortune getting the traffic.
I know of some customers that have spent over five thousand pounds a month to stay above the competitors doing their
internet marketing this way. A recommendation when doing your web marketing with Pay Per Click would have to be advertising
with Adwords on Google. You will be on the most popular search engine and can trial campaigns out on a monthly basis until
you stumble across the internet marketing keywords that bring the best result for you. This form of internet marketing
could result in a large investment for your marketing budget in the long term. To defeat this form of internet marketing
it is essential that you are introduced to the ultimate way to advertise your business with
internet marketing- web site design search engine Optimization.

Internet Marketing with Website Design Search Engine Marketing

When you do your internet marketing with the use of website design search engine Optimization
you will make massive savings on your advertising budget in the long term. If the search engine
marketing company you choose to do your web marketing with has experience within the SEO field,
your internet marketing experience will be a prosperous one!
Website Optimization and website
promotion is the premier solution to your internet marketing requirement.
This is because
search engine Optimization marketing is a process which places your company website in the natural
search engine listings.
This is of huge benefit to you as the natural listings on a search
engine such as Google receive at least 75% of the traffic search engine receive.
Therefore
if you can find an internet marketing agency that can provide you with a
successful Sarch engine marketing campaign
it will be a great achievement for your company website to get high search engine positioning on the search
engines such as Google.
At SEO Lahore Company Search Engine Optimization - SEO is done strictly to Google and Yahoo Guidelines. This means that as an
internet marketing firm we only employ ethical and successful Optimization techniques on our optimised
pages. We stay away from any spamming or unethical and undesirable techniques as we want all our search
engine Optimization campaigns to work for our clients.
Unlike other internet marketing companies we
place our focus solely on our clients - if we make our work a success for you, it is a success for us. Your
success is our success.

Get a free quote from Internet Marketing Lahore Pakistan experts

High Search Engine Positioning Lahore

Our high search engine positioning service involves submitting to major Search engines and directories to
successfully cover up to 98% of all your traffic via the internet from highly qualified targeted leads
(These people are actively seeking your product!).

Most higher positioning sites use the services of a professional, and ethical Search Engine optimization consultant
to make certain their site can be found in the top ranking position.

Ethical Search Engine optimization, SEO, doesnt involve smoke and mirrors nor does it involve trying to trick the search
engines. Web site optimization starts with a thorough understanding of the business and combining that knowledge with an
acute appreciation of the Internet and World Wide Web, the search engines and search directories to create an
advertising/marketing medium to not merely attract visitors but to convert those visitors into customers.

Get a free quote from High Search Engine Positioning Lahore Pakistan experts

SEO and SEM Services Pakistan

We introduce ourself as a leading SEO Company of Pakistan.

We specialise in
creating websites using internet marketing and serach engine Optimization techniques that achieve high search engine result positions (SERPs) in as natural a way as posible
for the chosen product’s market. All work we undertake is for organic
search results and not paid advertising e.g. pay per click campaigns
(PPC).

This work is largly undervalued in the market as the results
take time to attain. However once the results have been acheived the
rewards are plentyful and ongoing costs are minimal unlike the PPC
campaigns where as soon as you stop paying for the traffic it stops and by
no means guaratees you a return on investment (ROI).

SEO in Pakistan is growing very
rapidly and Search Engine Optimization is
becoming the hottest industry for any
organization in Pakistan. SEO Services in
Pakistan is not only has its impact on the
marketing but also the conversion of your local
visitors to customers. SEO Lahore Company is one
of the biggest SEO Services providers in
Pakistan. Our services with the name of SEO
Pakistan will cover all the aspects of
search engine optimization while maintaining the
Pakistani market. We have specialized SEO
professional assigned to the specific industry
for the Pakistan industry of SEO Solution. We
also cover SEM Solution that is Search Engine
Marketing and Special campaigns marketing under
the umbrella of SEO Lahore Pakistan. We also
provide SEO services to our international
customers and would like to welcome SEO Global
along with SEO Lahore Pakistan.

SEO Services

Our SEO Lahore Services Details:

• Keyword research
• Organic Search engine optimization
• Link popularity building
• Pay-per-click Consultation
• Keyword integration
• Web analytics and consumer profiling
• Search engine submission
• Text advertising
• Search engine partnering
• Web best practices Website coding
• Proper application of website architecture and navigation

Get a free quote from Search Engine Optimization SEO Lahore Pakistan experts

Web Page Optimization, Placement and Promotion Lahore

We introduce ourself as a leading SEO Company of Pakistan.

Placement and Promotion

Web Page Optimization helps promote your internet presence by attaining top rankings with regional and/or global Search Engines and Directories. To achieve this and to meet our clients´ needs, we offer a highly effective Search Engine Optimization SEO service.

In order to increase traffic to your Website, it is essential that you have high rankings on the Search Engines and Directories. Very few Search Engine users will look further than the first page results of any search. Therefore, it is essential that your Website has a high Search Engine ranking in order to capture relevant traffic. Furthermore, our recent research shows that the largest proportion of Search Engine users have a distinct need for a specific product or service, but want to check out alternatives before a selecting a path. With a well thought out Internet Strategy in place, you will attract more relevant visitors.

Website analysis, Keyword/key phrase analysis

We will find and test relevant keyword/keyword phrases in consultation with you. It is essential to identify the specific keyword/keyword phrases that potential customers use in their searches. However we always will recommend keyword/keyword phrases that have high relevancy and high return.

Submission to the Search Engines and Directories

Submission to the main search engines and directories to guarantee prompt addition and review is essential.Some search engines are taking up to 6 months to list free additions. Our clients get priority listings and fast track addition.

Get a free quote from web page optimization, Placement and Promotion experts

Website Optimization Lahore Pakistan

website optimization is the process of specifically designing your web pages to rank high in the Search Engines. If you’re serious about your business, optimizing your web pages is a must.

many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, and it’s worth the effort to include them.

When designing your web page, you must specifically
design it to rank high in the Search Engines. This involves
much more than just including META tags. Your Keywords, Title,
Image Alt text, Text and overall design, all play an important
role in determining how your website will rank.

If your
site doesn’t rank in the top 10 or 20 results when doing a
keyword search at the Search Engines, your target audience
won’t be able to find you.

A significant amount of
website traffic originates from the major Search Engines. Most
Internet users will go to a Search Engine, type in a keyword
phrase and look through the top 10 - 20 results. Most of the
time, they’ll find what they’re looking for in the first 10
results. The percentage of click throughs is even smaller.
Listing near the top and grabbing the attention of your target
audience is the top priority.

There are many
components of your web page that you should pay close
attention to when preparing it for listing in a Search
Engine.

The first step towards improving your listing
is selecting keyword phrases that best reflect your web
page.
Keywords and Keyword Phrases

A
keyword is a word that best describes your web page.
For example, if your web page is focusing on dogs, your best
keyword will be “dogs.”

A keyword phrase is two
or more words that best describe your web page. If your web
page is focusing on grooming a dog, then your best keyword
phrase will be “dog grooming.”

When preparing your web
pages, you should concentrate on just a couple of keyword
phrases (for each page) used in different variations. Avoid
using general one-word keywords, as you definitely won’t rank
high in the Search Engines. For example, if your website
focuses on “dog grooming” you wouldn’t want to use the word
“dog” as one of your keywords. Why? Because it’s too general.
Instead, you may want to use a keyword phrase such as “dog
grooming tips” or “how to groom dogs”.

You have to put
yourself in your potential visitors’ shoes and imagine what
words they will type into a Search Engine to find your
site.

Selecting the BEST keyword phrases is the MOST
important step towards optimizing your pages for the Search
Engines.

Another great way to use keyword phrases is to
use very unique words. For example, if you’re selling
computers, instead of using the word computers as a
Keyword, use the specific brand name or model of the computer.
This will drive highly targeted visitors to your
website.

Overture provides a wonderful tool that will
enable you to type in a keyword, click on a button and receive
a complete list of similar keyword phrases you can
use.

If you would like to view some live searches to
help you determine what keywords Internet users are searching
for, visit any of the following sites:

Excite Search Voyeur

Ask
Jeeves

Search.com Snoop

Wordtracker

MetaSpy
(Caution - there are two live search
options to choose from. One is filtered and the other
one is not. The unfiltered searches may be offensive to
some users. If this is the case, make sure you only view the
filtered searches).

<META>
Tags

META tags are HTML code that is placed between
the <HEAD> and </HEAD> tags and instruct the
browser.

The META description tag will contain a
description of your site. This description will be visible in
some of the Search Engines when your site is returned in a
search.

Your description should focus on your site’s
main topic and not generalize. Make sure you include your most
important keywords towards the beginning of your
description. In addition, make sure your description describes
your page in detail. You want your potential visitors to know
exactly what you’re offering. Your description should be less
than 200 characters, including
spaces.

The META Keywords tag will contain a listing of your
keywords and keyword phrases that are relevant
to your page and enable a Search Engine to find you. The most
effective use of keywords is to concentrate on just a
few Keyword
phrases.

You can find a variety of tools to assist you in
creating an effective list of keywords at JimTools.

You can also download a
great little freeware program called, GoodKeywords. This program will assist you in
developing a list of targeted keywords for your website. In
addition, it also includes a site popularity tool that enables
you to check your site’s popularity.

<IMG ALT>
Tags

An image Alt tag follows your graphic address
or url in your HTML code. These words will be displayed in
place of your graphics through an older browser or when your
visitors have their graphics turned off. To fully optimize
your graphics, insert a readable keyword phrase within the
Alt tags of your
graphics.

<TITLE> Tag

Your Title should
contain your most important keyword phrase.

Place your
“MOST” important keyword phrase first. Not just your most
important phrase, but the keyword phrase that you think people
will use when they do a search.

Instead of
capitalizing the first letter, type it in lowercase, as most
people type in all lowercase letters when searching. This will
assist you in ranking higher in the Search Engines for your
targeted audience.

Effective Title tags include
only relevant keyword or keyword phrases. Avoid
non-indexing filler words, such as a, an, the, welcome and
home page.

Heading

Heading tags
are used to separate topics and range from <H1> being
very large and bold to <H6> which is very small and
bold.

Your page heading should contain your most
important keyword phrase to assist you in ranking
higher in the Search Engines. Not all Search Engines place
relevance on heading tags. However, many do and it is
well worth the effort.

Text

Optimizing
your text is another important step in ranking higher in the
Search Engines. Your web page should contain plenty of text
and should contain each of your keywords and keyword
phrases used in different variations. If all of your
keywords and keyword phrases you’ve listed
within your META tags aren’t found within your text, the
Search Engines will simply ignore them.

Your
keywords and keyword phrases should appear
within your text at least three times, but not more than
seven.

Tables

If you’d like to set up
your web page using tables, try to place your
Heading text above your Table code. If this
isn’t possible, make sure you include your keyword
phrases within your top left Table cell to assist
you in ranking higher in the Search Engines.Basic Search Engine
Guidelines

Each Search Engine is different and has
different guidelines in regard to how they rank a web page. In
addition, their guidelines change very frequently and it is
literally impossible to keep up with them. Your best option is
to optimize your website to the best of your ability, submit
your pages to the Search Engines and forget it. (Resubmit your
main pages any time you make any significant changes.) Your
time can be better spent using other marketing techniques
other than fighting the Search Engine wars.

Here are
some basic guidelines to assist you in optimizing your
pages:

Title

Your Title should have a
word count of between five and six with a keyword frequency of
one and a keyword prominence of at least 60%.

A Keyword
that appears at the beginning of a specific area will have a
prominence rating of 100%.

A Keyword that appears in
the middle of a specific area will have a prominence rating of
50%.

A Keyword that appears at the end of a specified
area will have a prominence rating of 0%.

Keyword
prominence plays a critical role in determining your site’s
ranking, not only in the Search Engines, but also in prominent
directories such as Yahoo.

Alt

Your Alt
tags should contain a word count of about one to thirty five
and have a keyword frequency of one to
two.

Hyperlinks

Your hyperlinks should
contain a keyword frequency of between one and
eight.

Body Text

Your body text should
contain a keyword frequency of between one and six, a word
count between three and four hundred and a keyword prominence
of about 50%.

Your web page should contain a total
frequency of between five and twenty.

Take your time
and optimize each of your web pages to the best of your
ability. When you’re satisfied with your pages, manually
submit them to the major Search Engines and directories.

Get a free quote from website Optimization Lahore Pakistan experts

Main Search Engines and Directories

We introduce ourself as a leading SEO Company of Lahore Pakistan.

For webmasters, the major
search engines are the most important places to be listed because
they can potentially generate so much traffic.

For searchers, well-known,
commercially-backed search engines generally mean more dependable
results. These search engines are more likely to be well maintained
and upgraded when necessary, keeping pace with the ever-growing Web.

As a rule of thumb, submit manually, submit to all the major search engines and monitor those engines to see if your site is indexed (listed with the search engine). Once it’s listed don’t resubmit. Submitting your site multiple times to a search engine does not improve your chances of positioning well. It’s essentially like telling you where the corner store is. At first it may be helpful but once you know where it is, being reminded frequently just gets annoying.

Major Search Engines And Their Add URL Pages

Please note: The percentage totals come to more than 100%.
This is due to people’s use of multiple search engines when they were unable to
find the information that they were looking for on the first engine. Data
accurate as of May 2006 based on the findings of the reputable ComScore Networks
report.

Details

The search engines below are all excellent choices to
start with when searching for information.

Googlehttp://www.google.com/

Google
has a well-deserved reputation as the top choice for those searching
the Web. The crawler-based service provides both comprehensive
coverage of the web along with great relevancy. It is highly
recommended as a first stop in your hunt for whatever you are
looking for.

Google provides the option to
find more than web pages, however. From the top of the search box on
the Google home page (Google OneBox), you can easily seek out
images, videos, maps (local search) and news from across the Web, or
you can perform product searching. The more link provides access
to blogs, books, froogle, groups and patents, etc.

Google is also known for the
wide range of features it offers, such as cached links that let you
resurrect dead pages or see older versions of recently changed
ones. It offers excellent spell checking, easy access to dictionary
definitions, integration of stock quotes, street maps, telephone
numbers and more. See Google’s help page for an
entire rundown on some of these features. The Google Toolbar is also very
popular due to its easy access to Google from the Internet Explorer
and Firefox browsers.

In addition to Google’s unpaid editorial results, the company
also operates its own advertising programs. The cost-per-click
AdWords program places ads on Google as well as some of Google’s
partners. Similarly, Google is also a provider of unpaid editorial
results to some other search engines.

Google was originally a
Stanford University project by students Larry Page and Sergey Brin
called BackRub. By 1998, the name had been changed, and the project
jumped off campus to become Google.

Yahoo

http://www.yahoo.com/

Launched in 1994, Yahoo is the
Web’s oldest directory, a place where human editors organize web
sites into categories. However, in October 2002, Yahoo made a giant
shift to crawler-based listings for its main results. These came
from Google until February 2004. Now, Yahoo uses its own search
technology.

In addition to excellent
search results, you can use the tabs above the Yahoo home page search box to
seek images, video, local and shopping search. Click for more, and
you´ll get answers, audio, directory, jobs and news. The Yahoo
Directory still survives. You’ll notice category links below some
of the site lists in response to a keyword search. When offered,
these will take you to a list of web sites that have been reviewed
and approved by a human editor.

It’s also possible to do a
pure search of just the human-compiled Yahoo Directory, which is how
the old or classic Yahoo used to work. To do this, search from the
Yahoo Directory home page, as
opposed to the regular Yahoo.com home page. Category links are
listed in the left column, providing top web site matches drawn from
all categories of the Yahoo Directory. Within the categories, you
will also find sponsored results to the right and below the natural
listings.

Sites pay a fee to be included
in the Yahoo Directory’s commercial listings, although they must
meet editor approval before being accepted. Non-commercial content
is accepted for free.

Like Google, Yahoo sells paid
placement advertising links that appear on its own site and are
distributed to others. These are sold through Yahoo Search Marketing
(formerly Overture).

Overture was originally called
GoTo until late 2001. Overture purchased
AllTheWeb in March 2003 and acquired
AltaVista in April 2003. Yahoo gained ownership of these search
engines from its subsequent purchase of Overture later that
year.

Technology from AltaVista and
AllTheWeb was combined with that of Inktomi to make the current
Yahoo crawler. Yahoo purchased
Inktomi in March 2003.

Microsoft Live
Search
http://www.live.com/

Microsoft Live (formerly MSN
Search) was originally powered by LookSmart, which gained top marks
for having its own team of editors that monitored the most popular
searches being performed to hand-pick sites believed to be the most
relevant.

Subsequently, MSN Search used
Yahoo listings to power its database for a while. Recently,
Microsoft started using its own crawler-based technology and changed
its name from MSN Search to Microsoft Live Search.

Getting Listed:
You don´t have to
submit your site to be indexed by the MSNBot crawler. Microsoft´s
Live Search Guidelines for Successful Indexing provides
technical and content guidelines, as well as a list of items and
techniques that are discouraged. style=”BACKGROUND: yellow 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial”>

Ask.com

http://www.askjeeves.com/

Ask (formerly Ask Jeeves)
initially gained fame in 1998 and 1999 as the natural language
search engine that lets you search by asking questions and
responding with the right answer.

In reality, technology wasn’t
what made Ask perform so well. Behind the scenes, the company at one
point had about 100 editors who monitored search logs. They then
went out onto the web and located what seemed to be the best sites
to match the most popular queries.

Today, Ask depends on
crawler-based technology to provide results to its users through
the power of
the Teoma algorithm known as ExpertRank style="FONT-FAMILY: Verdana">.

Getting Listed:
The Ask
crawler will
find pages by following links (HREF tags in HTML) from other pages,
so you don´t have to submit or register you site to be found. Ask´s
Webmaster
page answers most questions. Paid listings on Ask come from
Google AdWords, described above. style="FONT-FAMILY: Verdana">

Others to Consider

The search engines below are good choices to consider when
searching the Web.

AOL
Searchhttp://search.aol.com/(external)

AOL Search provides users with editorial listings that come
Google’s crawler-based index. Indeed, the same search on Google and
AOL Search will come up with very similar matches. So, why would you
use AOL Search? Primarily because you are an AOL user. The
internal version of AOL Search provides links to content only
available within the AOL online service. In this way, you can search
AOL and the entire web at the same time. The external version
lacks these links. Why wouldn’t you use AOL Search? If you like
Google, many of Google’s features such as cached pages are not
offered by AOL Search.

http://www.altavista.com/

AltaVista opened in December
1995 and for several years was the Google of its day in terms of
providing relevant results and having a loyal group of users that
loved the service.

Sadly, an attempt to turn AltaVista into a portal site in 1998
saw the company lose track of the importance of search. Over time,
relevancy dropped, as did the freshness of AltaVista’s listings and
the crawler’s coverage of the web.

Today, AltaVista is once again
focused on search. Results come from Yahoo, and tabs above the
search box let you go beyond web search to find images, MP3/audio,
video, and news results. If you want a lighter-feel than Yahoo while
still getting Yahoo’s results, AltaVista is worth
considering.

AltaVista was originally owned
by Digital, and then taken over by Compaq with the purchase of
Digital in 1998. AltaVista was later spun off into a private
company, controlled by CMGI. Overture purchased
the search engine in April 2003, and it subsequently became part of
Yahoo with the purchase of Overture.

Lycos

http://www.lycos.com/

Lycos is one of the oldest
search engines on the web, launched in 1994. It ceased crawling the
Web for its own listings in April 1999 and now provides access to
crawler-based results from Ask and paid results from
Google. style="FONT-SIZE: 12pt; FONT-FAMILY: Verdana">

Netscape
Search

http://search.netscape.com/

Owned by AOL Time Warner,
Netscape Search uses Google for its main listings. So why use
Netscape Search rather than Google? The main difference between
Netscape Search and Google is that Netscape Search will list some of
Netscape’s own content at the top of its results. Netscape also has
a completely different look and feel than Google. If you like either
of these reasons, then try Netscape Search. Otherwise, you’re
probably better off just searching at Google.

Open Directory Projecthttp://dmoz.org/

The Open Directory Project
uses volunteer editors to catalog the web. Formerly known as NewHoo,
it was launched in June 1998. AOL Time Warner-owned Netscape
acquired it in November 1998, and the company pledged that anyone
would be able to use information from the directory through an open
license arrangement.

While you can search at the Open Directory site itself, this is
not recommended. The site has no backup results that kick in
should there not be a match in the human-compiled database. In
addition, the ranking of sites during keyword searching is poor,
while alphabetical ordering is used when you choose to browse
categories by topic.

To scan the valuable
information compiled by the Open Directory, consider using the
version offered by Google, the Google Directory. Here,
keyword searching uses Google’s refined relevancy algorithms and
makes use of link analysis to better propel good pages from the
human database to the top. In addition, when viewing sites by
category, they will be listed in PageRank
order, which means the most popular sites based on link analysis
will be listed first.

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